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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I’ve gone so far as to say: “All data in aggregate is crap.” That’s certainly a bit melodramatic, but beyond the most [...]

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We’ve changed our name – Introducing Anylityx.com

If you’ve been to our site previously, you might have noticed a fresh new look and a fresh new name … Anylityx.com. While “web user insights” accurately describes our special area of interest, it’s not exactly a brand and we’re at a point now where we feel the need to establish a brand. Love to [...]

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Google Analytics change history

Who the heck changed my favourite GA dashboard? If, like me, you work in a busy team environment where several web analysts have shared administrator access to Google Analytics, you’ll appreciate that it’s sometimes hard to track who made what changes to your Google Analytics accounts. Well now Google has an answer … a history [...]

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Using Google Analytics widgets and dashboards

What’s up with Google Analytics Widgets? Are they just another gimmick, or can we use them to get better insights into our websites? Right now it seems like Google is adding more new features to its free Google Analytics product every week. Real time reporting, universal analytics and now widgets. So what can we do with [...]

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Four new improvements to Google Analytics real time reports

Real-time reports  provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, giving insight into things that are new or different [...]

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Align key metrics and dimensions in Google Analytics

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. [...]

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Forensic web analytics using Google Analytics

In my role as a customer intelligence team leader on a major portal website, I often find myself needing to provide detailed accounts of individual user interactions to help understand a negative user experience or journey. I have coined the term “forensic web analytics” to describe this technique. If you are a regular and in-depth [...]

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Mobile applications vs responsive design

Death to mobile applications! A couple of months ago I started what turned out to be a lively conversation on the User Experience Group of LinkedIn.com about the future of mobile applications. Titled “Give tablet users your desktop site! Not your mobile site!“, this conversation was mostly a vent of my frustration, as a new [...]

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From web analytics to customer insight

Developing customer insight in a web portal environment A week or so ago, my Customer Insight team was given what I consider to be the ultimate management accolade. Our CEO, in his weekly e-newsletter to staff, congratulated us for taking data and turning it into knowledge that can be used by management to make decisions. [...]

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Social media and search engine optimization (SEO)

How does your social media activity and promotion impact on your search engine optimization (SEO) and search engine results placement (SERP)? This is a question that’s getting a lot of airplay on internet discussion groups and forums at the moment so I want to share some thoughts about this with you so you can make [...]

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